Who knew one quick trip to the grocery store could inspire a seemingly endless array of Oreo cookie marketing ideas?
Weird timing too. With the 2-year anniversary of Oreo’s famous Ravens/49ers Super Bowl blackout tweet almost upon us.
Yesterday morning my wife asked me to make a quick run to the store for a few things – dish detergent, milk, eggs, etc… I verbally added Oreo cookies to the list. She verbally crossed them off the list. A shame, I know.
Fast forward a bit – I locate each of the items needed at the store. I check out. Then, as I’m walking out of the store, I notice an end cap of Double Stuf Oreo cookies at the door. I smiled, laughed, and again, thought about buying a pack. My funny initial thought was that Oreo was testing me – making me think twice about not taking those Oreos and running for the hills.
Then it hit me: “Double Stuf. It’ll make you think twice.”
The possibilities for Oreo to run with this slogan are endless. My thought was to do a campaign of 15 second TV spots. Example:
- Parent(s) say no kids vying for Double Stuf Oreos at the grocery store. Then parents walk by Oreos and do a double take (implying that the parents cave and buy them).
Cut to Oreo still, slogan, & narrator – “Double Stuf. It’ll make you think twice.”
There have to be a thousand possible variations this slogan would be perfect for. Playing on the temptation for Oreo cookies and applying “Make you think twice” to the situation.
I plan to tweet this post to Oreo. Hopefully I hear something back. I’ll let any readers know if I do. 🙂